Essential elements for an amazing restaurant website


In today’s world, where consumers spend most of their time online, restaurants are eager to make the most of these opportunities and attract more customers. Having a good restaurant website can significantly set you apart and improve opportunities for more patrons. A crucial part of your guest experience is digital.

Despite the abundance of restaurant websites today, this industry remains bombarded with poor quality and outdated websites. That mainly happens because most seek an easy, minimal, or DIY way to create a restaurant website, without understanding the key elements that a restaurant website should have. In return, the poorly constructed sites badly affect businesses since the quality of a website is deemed to be an extension of the restaurant.

You definitely cannot afford to compromise on the restaurant website design. Always consider this to be the face of your brand and one that creates an appealing first impression.

At Restauble, we are all about building a high-performing website that suits your restaurant business to attract more site visitors and promote conversions. You can trust us to do justice to your website.

Keep reading to find out the crucial elements that should be incorporated in a restaurant website.

A list of Essential elements of a restaurant website

#1: Mobile-friendly and easy to navigate website design

According to Statista, almost half of the online web visits originate from mobile devices. Smartphones accounted for 54.8% of the global web traffic, indicating that site owners need to design their websites to attract mobile users.

People on the move tend to look for restaurants from Google Maps, similar apps, or a browser. When they open a specific restaurant website, they want to view all content without pinching or zooming. Creating a mobile-friendly website can help pull a significant amount of traffic to your site.

#2: Accurate and up-to-dated information

Yes, your restaurant website needs to function as a reliable source of accurate and up-to-date information on what you do and offer. You need to comb through all the web pages to ensure the information on each part is up-to-date and accurate.

As you do so, you must ensure the information on other platforms such as YELP, Google My Business, Yellow pages, etc., is accurate. Check the below example of a restaurant with varying details.

Site visitors may feel confused about the true hours of operation.

Some of the details you cannot afford to mess around with include:

  • Email address
  • Phone number
  • Operation hours
  • Menu and nutritional details

Also, make sure that you accurately capture catering information, announcements, special events, among others. At Restauble, our team will closely work with you to make sure that the website represents the true picture of your restaurant.

#3: Website usability and compliance

The usability of your website can determine whether the site visitor will stay or leave right after landing on it. To ensure smooth website usability, you need to cover things such as:

  • Website speed Most online users are impatient. That is, no one would be willing to wait for several minutes for your website content to load when they can easily get similar information elsewhere. Ensure that the website loads fast to get the return traffic that you badly need.
  • Design consideration – Make sure that you have an inviting design that gives the site visitor a reason to browse the other pages. At Restauble, we make it our goal to decipher all options that would make your website as inviting as possible.
  • ADA Compliance – Same as your physical location, your website must follow accesibility laws. Under the Americans with Disability Act (ADA) a website is concidered to be an extention and public realm of your restaurant. At Restauble we ensures that all our websites follow these laws and regulations, not only for peace of mind for you, but for a great user experience for your restaurant.

Are you looking for an outstanding and amazing restaurant website that will get you convertible traffic? Get in touch with Restauble today to discuss your website needs, and we will deliver just as discussed. Our goal is to help you help your customers reach you.

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