Are you having trouble creating your social media platforms to be successful? We have tips below for you, so you can apply them to your restaurant’s social media.
Today, many of your customers will come from seeing your restaurant on social media. According to Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence, and 59% say they often review menus online.
1. Show behind the scenes of your restaurant
Involve your employees such as chefs, managers, servers, hosts, bussers in social media posts to display that you have a fun and positive work environment. You can create videos for social media of your chef creating a popular meal or a new meal at your restaurant or even the chef sharing a cooking tip of the week. Sharing these internal stories will help establish a relationship with your audience.
2. Get users interactive!
There are many things that you can do to get your audience to be interacting with your posts. You can ask questions byusing Instagram or Twitter polls and it’s an easy way for people to interact. Always comment back to users when they comment something on your social media platforms, whether it’s positive or negative. Create contests where people have to either tag other people or post it on their instagram story. This is a great way of marketing, it gets the word out to people you wouldn’t have reached. People can either win a gift card to your restaurant, apparel, etc.
3. Optimize your bio on each platform
Make sure phone numbers, email addresses, map directions, location information and any other restaurant information should all be displayed on each platform; this is extremely important. Make sure menus and hours of operation are posted on all social media platforms because sometimes people don’t check the website they’ll go to social media. This is a great way to promote your seasonal menus and restaurant week menus.
4. Use relevant hashtags
By using relevant hashtags on social media It will increase your reach and drive organic impressions. They say up to 11 hashtags in Instagram posts (preferably in the comments section), 1-2 hashtags in your tweets, 1-2 hashtags in Facebook posts.
5. Encourage your customers to check in
Encourage your customers to check into your restaurant either on facebook or when posting on instagram to tag your restaurants location so other people know where they’re getting their delicious food and drinks from. 69% of millennials take a photo of their food before eating it. And most of those photos end up in various formats on social media platforms. Pay close attention to these, and make sure to respond to them!